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CrossFit Beowulf

When new management took over my CrossFit gym and needed an affiliation name and logo change I was approached to help them do just that.

 

The name CrossFit Beowulf was decided upon. Beowulf is the oldest surviving long story in old English and is commonly cited as one of the most important works of old English literature. The story tells the epic tale of Beowulf, an Anglo-Saxon warrior and dragon slayer who is finally killed by a dragon.

 

I tried to create a logo as epic as the story, a mascot of strength, dedication and determination.

Branding | Print